Get America's Corporate Art: The Studio Authorship of Hollywood PDF

By Jerome Christensen

ISBN-10: 0804771677

ISBN-13: 9780804771672

ISBN-10: 0804778639

ISBN-13: 9780804778633

opposite to theories of unmarried individual authorship, America's company Art argues that the company studio is the writer of Hollywood films, either in the course of the classical period of the studio process and past, whilst studios grew to become gamers in international dramas staged by means of immense leisure conglomerates. Hollywood video clips are examples of a commodity that, until eventually the electronic age, was once infrequent: a self-advertising artifact that markets the studio's model within the very act of consumption.
The ebook covers the heritage of company authorship in the course of the antithetical visions of 2 of the main dominant Hollywood studios, Warner Bros. and MGM. in the course of the classical period, those studios promoted their manufacturers as competing social visions in strategically major images reminiscent of MGM's Singin' within the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined right into a beneficial and transportable brand, whereas Warner Bros. hired Batman, JFK, and You've acquired Mail to seal bargains that made it the most important leisure company on the planet. The publication concludes with an research of the Disney-Pixar merger and the 1st Toy Story videos in gentle of the new judicial extension of constitutional rights of the company person.

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America's Corporate Art: The Studio Authorship of Hollywood Motion Pictures (1929–2001) (Post*45) by Jerome Christensen

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